Market-led Strategic Change: Making Marketing Happen in Your Organization

Market-led Strategic Change: Making Marketing Happen in Your Organization
Publisher: HarperThorsons
Authors: Nigel Piercy
Published on: 1991
Page Count: 424 pages
Print Type: BOOK
Categories: Kundeservice
Maturity Rating: NOT_MATURE
Language: en
Embeddable: No
PDF Available: No
EPUB Available: No
ISBN-13: ISBN-13 not available
ISBN-10: ISBN-10 not available
... SWOT analysis ( enumerating our Strengths and Weaknesses and the Opportunities and Threats in the market - see pp ... IBM and could find no way around this . We tried another tack - we said ' go away and pretend that you are the competitors ...

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