Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
... Procter & Gamble (P&G), 142, 152, 167, 169–171 Product architecture, 81–86, 90 Product-centric, 79–81, 90 Product ... SWOT analysis, 23–25, 138, 141 System integrator, 87, 88,90 T Tactics, 23 Targeting, 16, 37, 140, 145, 147, 149, 152 ...